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Richard Straver

Cre­ative direc­tor at MediaMedics

‘Sim­plic­ity is the ulti­mate Sophistication’

Leonardo DaVinci is alleged to have said: ‘sim­plic­ity is the ulti­mate sophis­ti­ca­tion’. And indeed, his sculp­tures look so smooth and nat­ural, they appear to have just shaken off the stone to step out of it. Noth­ing rem­i­nisces the end­less hard work­ing hours it obvi­ously took too make them.

The truly good things on this earth seem to just come into exis­tence effort­less.
Richard Straver is con­vinced that he has devel­oped one of these really good things: some­thing that appears so sim­ple, you and I should have thought of it our­selves. He has designed a plat­form for online retail. One that is made to serve you. it is called Tinypay.me and it adapts itself seem­ingly effort­less to your demands in a way that makes it appear as if that is the only, the nat­ural way.

Imag­ine you were a granny. One of those granny’s that are to be found knit­ting in front of the tele­vi­sion every night, dream­ing of sell­ing these knit­ted socks, but have no idea how to go about it. Then you could use Straver’s Tinypay.me to set up your own vir­tual shop and glob­ally hawk phys­i­cal or dig­i­tal goods. The ser­vice is easy enough set up shop within sixty sec­onds. Even the biggest techno­phobe couldn’t find it intim­i­dat­ing. It is this sim­plic­ity that Straver works to achieve. This sim­plic­ity is also the phi­los­o­phy he lives by.

Richard Straver stud­ied Com­mu­ni­ca­tion, Adver­tise­ment & Design Man­age­ment from 2002 – 2006. In 2004 he founded Medi­aMedics and became cre­ative direc­tor now.