Leonardo DaVinci is alleged to have said: ‘simplicity is the ultimate sophistication’. And indeed, his sculptures look so smooth and natural, they appear to have just shaken off the stone to step out of it. Nothing reminisces the endless hard working hours it obviously took too make them.
The truly good things on this earth seem to just come into existence effortless.
Richard Straver is convinced that he has developed one of these really good things: something that appears so simple, you and I should have thought of it ourselves. He has designed a platform for online retail. One that is made to serve you. it is called Tinypay.me and it adapts itself seemingly effortless to your demands in a way that makes it appear as if that is the only, the natural way.
Imagine you were a granny. One of those granny’s that are to be found knitting in front of the television every night, dreaming of selling these knitted socks, but have no idea how to go about it. Then you could use Straver’s Tinypay.me to set up your own virtual shop and globally hawk physical or digital goods. The service is easy enough set up shop within sixty seconds. Even the biggest technophobe couldn’t find it intimidating. It is this simplicity that Straver works to achieve. This simplicity is also the philosophy he lives by.
Richard Straver studied Communication, Advertisement & Design Management from 2002 – 2006. In 2004 he founded MediaMedics and became creative director now.
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxRotterdam, where x = independently organized TED event. More »
Richard Straver
Creative director at MediaMedics
‘Simplicity is the ultimate Sophistication’
Leonardo DaVinci is alleged to have said: ‘simplicity is the ultimate sophistication’. And indeed, his sculptures look so smooth and natural, they appear to have just shaken off the stone to step out of it. Nothing reminisces the endless hard working hours it obviously took too make them.
The truly good things on this earth seem to just come into existence effortless.
Richard Straver is convinced that he has developed one of these really good things: something that appears so simple, you and I should have thought of it ourselves. He has designed a platform for online retail. One that is made to serve you. it is called Tinypay.me and it adapts itself seemingly effortless to your demands in a way that makes it appear as if that is the only, the natural way.
Imagine you were a granny. One of those granny’s that are to be found knitting in front of the television every night, dreaming of selling these knitted socks, but have no idea how to go about it. Then you could use Straver’s Tinypay.me to set up your own virtual shop and globally hawk physical or digital goods. The service is easy enough set up shop within sixty seconds. Even the biggest technophobe couldn’t find it intimidating. It is this simplicity that Straver works to achieve. This simplicity is also the philosophy he lives by.
Richard Straver studied Communication, Advertisement & Design Management from 2002 – 2006. In 2004 he founded MediaMedics and became creative director now.
tinypay.me